Justification and Impact
- West Africa population is 250m and 70% are between 15 – 35 years.
- Mobile Phone Distribution of Premium Content
– Africa is a Mobile first continent. Most people 1st access to the internet is via mobile.
- FF Grantees can use Digital Content Creation to drive Social Change and empower stakeholder beneficiaries to tell their Nigerian story.
- Education system is poor. (average of 4 months Lecturers’ strike per year). Major Youth career paths are now Movies, Music and Sports.
- Empowering Youths to embrace digital media will drive Creativity, Freedom of Expression and Social Change.